By Tobias Schmohl
ISBN-10: 3658117869
ISBN-13: 9783658117863
Tobias Schmohl befasst sich anhand einer grundlagentheoretisch-konzeptuellen examine mit dem rhetorischen Steuerungsbegriff, auf dem das klassische fundamentalrhetorische Persuasionsparadigma aufbaut. Er arbeitet zunächst die Basisprämissen heraus, die für dieses Konzept konstitutiv sind, um den eingeschränkten Geltungsbereich der traditionellen Persuasionsvorstellungen sowie die konzeptionellen Limitationen der implizierten Steuerungskonzeption angesichts kommunikativer Komplexitätsbedingungen aufzuzeigen. Vor dem Hintergrund der autopoietischen Systemtheorie werden Anschlussstellen für eine konzeptionelle Erweiterung des rhetorischen Steuerungskonzepts identifiziert und Orientierungshypothesen für eine programmatische Neuformulierung der rhetorischen Persuasionskategorie mit Blick auf Kommunikationssettings der modernen Gesellschaft abgeleitet.
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Persuasion unter Komplexitätsbedingungen: Ein Beitrag zur Integration von Rhetorik- und Systemtheorie (German Edition) by Tobias Schmohl
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